With their mind-boggling tailoring and cute cute cuteness, designer Eri Utsugi’s clothes are surprisingly laidback and wearable when they’re off the runway (basketball-sized fur mittens optional of course). She launched her mercibeaucoup label in 2006 with the brand concept “with pureness, with fun, with beauty, mercibeaucoup” and has gained quite a following for her colourful and conceptual creations that mirror Tokyo’s street fashion culture. Our friends at Via Alley have just brought in a small selection of pieces from the AW09/10 butterfly-themed collection (see below). Here’s hoping this is the beginning of the end of Australia’s deprivation of amazing young Japanese fashion labels. Maybe before too long people will be lighting up our streets and our imaginations by wearing getup like this …
Merci beaucoup for the wild fashions – I’d sure like to see some of this on Sydney’s streets …
Comment by Sandra — September 15, 2009 @ 11:48 pmlove it!
Comment by leslie — April 27, 2010 @ 3:34 am