Nagi Noda’s death on September 7 2008 robbed the world of an unbridled imagination that fed on surrealist pop and hilarious, super-kawaii fantasy. Lest we forget. Not that we could even if we wanted to: everything she touched became infused with her idiosyncratic, candy-coloured exuberance, leaving a vivid impression on all who were exposed to her work.

A film director, graphic designer, toy maker, art director and fashion designer, Nagi was born in Tokyo and spent 5 years in New York before returning to Japan in ‘87. She worked as a multi-disciplinary new media artist for various projects and exhibitions; created ad campaigns for clients including the La Foret department store in Harajuku, Nike and Coca Cola; started a fashion label with artist Mark Ryden, made countless music videos for the likes of Cut/Copy, Scissor Sisters and Japanese pop star Yuki, and made the amazing hair hats pictured below.

Her passing at age 35 was apparently due to complications from surgery she had after a car accident the year before. Sheila Stepanek, CEO of her agency Partizan, reported that the she died “in her Mark Ryden dress, Chanel boots and perfect make-up with Viktor & Rolf lace black eye lashes.”


Posted by contributor 1:26 AM, September 7th, 2009 2 comments


  1. Wow. I love the hair. Amazing. RIP.

    Comment by Natalie — September 23, 2009 @ 10:57 pm
  2. [...] are a Tokyo-based underground performance trio who collaborated extensively with the legendary Nagi Noda and share her love of strange cuteness, surrealist-pop, and hair. Always clad in identical blond [...]

    Pingback by Big In Japan — September 29, 2009 @ 9:01 pm

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