Nagi Noda’s death on September 7 2008 robbed the world of an unbridled imagination that fed on surrealist pop and hilarious, super-kawaii fantasy. Lest we forget. Not that we could even if we wanted to: everything she touched became infused with her idiosyncratic, candy-coloured exuberance, leaving a vivid impression on all who were exposed to her work.
A film director, graphic designer, toy maker, art director and fashion designer, Nagi was born in Tokyo and spent 5 years in New York before returning to Japan in ‘87. She worked as a multi-disciplinary new media artist for various projects and exhibitions; created ad campaigns for clients including the La Foret department store in Harajuku, Nike and Coca Cola; started a fashion label with artist Mark Ryden, made countless music videos for the likes of Cut/Copy, Scissor Sisters and Japanese pop star Yuki, and made the amazing hair hats pictured below.
Her passing at age 35 was apparently due to complications from surgery she had after a car accident the year before. Sheila Stepanek, CEO of her agency Partizan, reported that the she died “in her Mark Ryden dress, Chanel boots and perfect make-up with Viktor & Rolf lace black eye lashes.”